Corporate Signage MSD | Exterior Sign and Interior Branding.

At Dysegna, we transformed MSD’s façade with a large-format Black & White sign, creating a focal point that enhances the brand’s presence in the urban landscape. Inside, we deployed a full branding experience: backlit 3D logos that add warmth and legibility, stainless steel directories with tactile braille details that blend design with functionality.
In addition, we produced decorative branding elements such as brand phrases and slogans to create a corporate environment with a strong reinforcement of MSD’s visual identity. In total, nine floors were signposted, ensuring intuitive wayfinding while maintaining the spatial fluidity and purpose of each area.
Every element — from the large exterior sign to the interior wayfinding vinyls — was designed to reinforce MSD’s identity and create a premium atmosphere that reflects its leadership and commitment to excellence.